2008 PRESENTATIONS

Thursday

The Challenge of Change
Heather Walker, Executive, Marketing & Visitor Experience, The Arts Centre

The Importance of Effective CRM: A Lifetime Commitment or Just a Fling?
Adrian Payne, Professor of Marketing, UNSW

Smarter Marketing for One Night Stands
Session 1 - Cheryl Jorgensen, General Manager, Mackay Entertainment Centre
Session 2 - Simon Bryce, Director, Producing Services Australia

A Mixed Marriage: Ticketing and Website Integration
Vicki Allpress Hill, Manager Online and CRM, THE EDGE ®, Auckland

Friday

Starting the Courtship: Test Drive the Arts
Helen Bartle, National Adviser Audience and Marketing, Creative  New Zealand

Getting Engaged: Ensuring Resilient Internal & External Partnerships
Ros Derrett, Head of Regional Engagement & Lecturer School of Tourism & Hospitality Management, Southern Cross University

Update on Ticketing Code of Practice and Privacy Guidelines
Anna Joy Hoffman, Live Performance Australia

DEBATE: “Tickets Will Become Fossils and Ticketing Agencies the Dinosaurs of Tomorrow”
Discussion Opener, Tim Roberts, Reclaiming the Box Office, Australasian Leisure Management, September/October 2007